When Buildings Come Alive
http://vimeo.com/5595869
A new form of urban art is popping up in cities throughout the world.
Urban Projection Mapping, as it is loosely known, is the art of creating video displays that make
buildings come alive in light, color and motion. Armed with powerful
technology, a handful of enterprising video artists create vivid,
visually arresting video displays that are projected on urban
architecture. These videos tell stories, form abstract imagery and in
some cases, sell products. To celebrate this new form of urban art,
here are 10 of the best urban projection mapping videos by some of the
world’s best artists.
Reader take note, that in contrast to many of the other features here on TheCoolist,
the videos below combine for over an hour of footage. You may want to
watch a few, save the link and return to enjoy the rest at your
leisure. Each video below is absolutely worth your time, a solid
representation of an extraordinary movement in urban art.
Kraft Work by Seeper
The interactive arts and technology collective known as Seeper
is amongst the best of the world’s urban projection mapping artists.
Earlier this year, Seeper unveiled an urban projection on the famed
Volkswagen factory in Wolfsburg, Germany, also the home to the auto
giant’s headquarters. Not long after dusk set in, the Volkswagen
factory came alive in the vision of Seeper, to a display rich in color,
character and creativity.
KraftWork from seeper on Vimeo.
Joy Is BMW Ad by NuFormer
Advertisers have become well aware of the urban projection mapping
trend, having hired video artists to present their wares to the world.
In May of 2010, the NuFormer
projection team displayed an advertisement for BMW that was shown in
Sun Tec City, Singapore. The video was projected across two buildings
in an open square, displayed for the public and BMW executives alike.
NuFormer - BMW, Singapore, May 2010 from NuFormer Projection on Vimeo.
Aeroport Mapping by MaculaThe projection artist Macula created this stunning display on the facade
of the Aeroport nightclub during the 44th Karlovy Vary International
Film Festival. Karlovy Vary, known as Carlsbad in English, is a Czech
town of 50,000 that has become a hot spot for arts and culture, famous
for its hot spring-fed baths. The architecture of Karlovy Vary lends
itself perfectly to the visual whims of Macula in this video.
Aeroport mapping from the macula on Vimeo.
